The construction industry is often seen as being general, in the sense that it exists to serve the infrastructure needs of the people. Yet all infrastructure needs are different. You could treat them all the same way for construction purposes. However, you would be missing an enormous opportunity to grow your business if you did.

When you have a specific niche, you will not only be able to increase the productivity of your team, but you will also gain clients faster, hire the right people, streamline your workflows, improve your profits, and be a trusted company for the market you are best at doing business with.

Here are five tips to find your niche in the construction industry:

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